Answered By: Sara Godbee Last Updated: Aug 18, 2014 Views: 5
For this assignment, remember that any of the 4 P's (product, placement, price, promotion) can be failures. The easiest way to find an article about a marketing failure is to first find the failure, then search for articles about the failure in Business Source Complete (the required database for articles for this assignment).
I recommend going to either Business Source Complete or Google and searching using terms like:
product pricing flops (failures)
product placement failures
You'll find quite a few articles in either Business Source Complete or Google listing marketing failures. Find one the interests you, then search in Business Source Complete for an article about the product, ad campaign, placement or pricing strategy that failed. You'll most likely search for a product name in Business Source Complete and should find discussions on the failure of the product and the marketing strategy that led to the failure.
Please let us know if you have other questions or other problems finding the information you need.