You can find SWOT analyses for companies in the database Business Source Complete. On the library homepage select the Databases button and then select "Business Source Complete" from the alphabetical list of databases.
To locate a SWOT analysis for a specific company:
- Type the name of your company in the first search box. (ex: Disney, Apple, Under Armor)
- Type “swot” or “swot analysis” in the second search box
- Click “Search” and at the top of your results list you will see the most recent SWOT analysis for your company available in PDF format.
